About Us

The Freedom Machine (TFM) is Melbourne's premium bike shop, with full service locations in Port Melbourne, Prahran, Brighton, and Richmond. TFM is Melbourne's largest Trek bike retailer, offering a huge selection of top quality mountain bikes, road bikes, ebikes, hybrid bikes, commuting bikes, and kids bikes.

Whether you're looking to get your first bike to ride to work, or looking to upgrade your carbon road bike, we've got you covered.



Established in April 1975 by Paul Chaleyer and James Byrne with the intention of selling only the highest quality bikes. It was originally located at 401 Chapel St, South Yarra and at that time the brands that the business sold were Raleigh, Gitane and Peugeot.

The business was sold in 1978 to Trevor Spry who had it until 1988 when it was purchased by one of his employees Adrian Curnow.

In 2003 TFM went multi store with the takeover of a store called Bike House located at 245 Chapel St, Prahran. The original South Yarra store relocated to 265-267 Bay Street, Port Melbourne in 2004 and the Brighton store followed in 2007.

In July 2012 TFM Group Aus was formed as the controlling group for all TFM stores which purchased the company from Adrian Curnow, with the intent of running an expansive multi-store business to a best in class standard.

In May 2013 the group acquired Richmond Cyclery, located at 522 Bridge Road, Richmond, expanding to four convenient locations across Melbourne.